For your communications team
Email templates for the move-in season.
A ready-to-use cadence of automated emails to send residents through the summer. Built on My Dorm Store's actual order data — every email's timing is chosen to capture conversion that historically happens at that exact moment.
The cadence
8 emails over 4 months. Click any to expand the template.
What students receive
Residence-approved essentials, delivered before they arrive.
Bedding & Move-In Essentials
Bath, Storage & Decor
Year-Round Care Packages
Customization
What to swap before sending.
Merge fields
[First Name]— student's first name (your PMS merge tag, e.g.[#FirstName#]for Entrata)[Residence]— your residence's display name[Your Name]— name of the sender (residence team member signing off)[Insert Required Items]— any required items specific to your residence (e.g., extra-long twin sheets, shower caddy)
About the order deadline
The order deadline is always in the second week of August each year. To keep these templates evergreen, the exact date is referenced through the link to mydormstore.ca/pages/deadline — that page shows the current year's exact date and FAQs. Residences don't need to update anything from year to year.
Questions or customization help
Reach out to contactus@mydormstore.ca — we're happy to tailor templates to your residence's specific items, branding, or sending platform.